1. The film got unusually strong reviews. Why did it not find an audience theatrically?
Reviews work best in connection with a visible opening. When moviegoers have never seen an ad for a movie and it isn’t playing in their city, state or region of the nation, what difference do reviews make?
Apart from that, here’s a funny thing: Lots of moviegoers trust a critic less than a brainless ad promising them the sun, the moon and the stars. They have a certain reluctance to see a movie that might be good. Millions of teenage boys, in particular, flock to the stupid and the brutal, and have no interest in any film that involves words like “paparazzi.” (Millions of others are our hope for the future, of course, but opening weekends are driven by horror, superheroes and comic book and game adaptations, and depend on the fanboys.)
2. Were the U.S. distributors right in passing on it? In other words, is “Delirious” unmarketable?
Because I enjoyed it from beginning to end, I wouldn’t call it unmarketable, but it isn’t a high-concept (i.e., low-concept) film, and it needs a chance to be discovered.
Let me give you an example. The second funniest film I’ve seen in the last 10 years is “The Castle” (1997), from Australia. When I showed it at my Overlooked Film Festival, the 1,600 people in the audience almost lost their lunch, they were laughing so hard. It grossed less than a million in North America. It didn’t have stars, it wasn’t about castles, and hardly anybody went. So it wasn’t “marketable.” Because I Iove movies, it cheers me up when people have a good time at one. This one was released by the old Miramax. “The test audience didn’t like it,” Harvey Weinstein told me, after he yanked it. OK, either (a) the test audience was wrong, or (b) it was the wrong test audience.
3. If a small film like “Delirious” is judged by its opening weekend gross for survival, what does that say about the state of U.S. independent film? In other words, if an independent film needs a big opening weekend to succeed, how does this make it different from a Hollywood film?
It says indies are being forced out by the Opening Weekend Syndrome. Indie films will rarely have big opening weekends because they don’t have the publicity machines to grind out press junkets, talk-show guest shots, celeb magazine profiles, big ad campaigns, and fast-food tie-ins. They need a chance to find an audience. “Chariots of Fire” (1981) opened in one theater, crept into two or three, tip-toed across the country, had great word of mouth, played for months, and won the Oscar. Today, it would have closed after that first theater. Here’s a hypothesis: Anyone reading this article is likely to enjoy a movie more if it doesn’t have free collectibles at McDonald’s.
4. If a big opening weekend is the only guarantee of life for an independent film, does this affect the kinds of independent films being made?
Hard to say, because so many indie films are labors of love that their makers had to make. Consider Miranda July’s “Me and You and Everyone We Know” (2005), which had a $2 million budget and grossed less than $4 million. Not so great. When the lights went up at Sundance, Lisa Schwarzbaum of Entertainment Weekly was across the aisle from me. “Whatd’ya think?” she asked me or I asked her, I can’t remember which. I remember the reply: “I think it’s the best film in the festival.” Other person: “Me, too.” How in the hell can a movie that delicate and magical not find a big audience when I know there are people starving for films like that?
5. Does independent film exist anymore?
Yes, barely. The irony is that indies are embraced at film festivals, which have almost become an alternative distribution channel. “Delirious,” for example, was invited by San Sebastian, Sundance, San Francisco, Seattle, Avignon, Munich and Karlovy Vary. All major festivals. But you didn’t make “Delirious” to sell tickets for festivals. I frankly think it’s time for festivals to give their entries a cut of the box office.
If there is room for hope, it’s that good actors are happy to appear in them because the indies are a repository of great roles. Halle Berry has starred in movies budgeted at millions, but won the Oscar for “Monster’s Ball.” Robert De Niro top-lined millions of bucks, but won the Oscar for the low-budget “Raging Bull.” Charlize Theron could pull down $1 million-$2 million a picture or more, but won the Oscar for “Monster,” which cost lots less than a million. Actors know that beyond a certain budget level, mega-productions are less likely to contain great acting opportunities. What’s being marketed is the spectacle, not the performances.
6. Can any of these questions even be answered? Should I even bother with trying to find the answers? Is the whole thing a Kafkaesque nightmare or can it all be shrugged off simply by saying, “You win some, you lose some.”
I don’t know. Maybe DVDs and Netflix and Blockbuster on Demand and cable TV and pay-per-view and especially high-quality streaming on the Internet will rescue you and your fellow independents. I come from an innocent and hopeful time when we went to the Art Theater in Champaign-Urbana to see anything they were showing, because we knew it wouldn’t have Frankie Avalon in it, and they gave you a free cup of coffee, and we thought that was way cool. It was a movie by Cassavetes or Shirley Clarke? Or DiCillo or Sayles or Jarmusch? How did we get so lucky?
As those of you who have read this blog for awhile know, the changing distribution model of the film and the entertainment industry is something that has been addressed here before. What is the solution? Ebert waxes poetic on it in the last paragraph referring to DVD and online distribution, but as Greg said in his recent post referring to this situation, one of the most important thing he focuses on is the idea that directors should be making money from their films being screened at independent film festivals, in particular the ones that have grown into commercial money-making ventures over the years with sizable box office sales and huge audiences (see Sundance, Cannes, etc). So, what about the rest of us? Thoughts, comments?
